Sanrio Launches New Brand and Lifestyle Apps

By | 2017-03-28T06:17:57+00:00 March 17th, 2016|Categories: Character Brand, Client, Industry News, Licensee, Licensor|

Hello Sanrio to bolster Sanrio’s core foundation of social interaction. MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The [...]

DreamWorks Adds Puzzles to DinoTrux Interactive Toys

By | 2017-03-28T06:13:14+00:00 March 14th, 2016|Categories: Character Brand, Client, Industry News, Licensee, Licensor|

DreamWorks Animation has partnered with UK based licensing company Clementoni to create DynoTrux-themed interactive puzzles. The first two puzzles from the new range will be 104-piece sets and will launch next month in the UK. “Dinotrux” is DreamWorks Animation’s first original TV series and is based on the children’s book by Chris Gall. The series, featuring friends that come in [...]

Zodiak Procures New Chinese Partnership

By | 2017-03-28T05:01:57+00:00 March 27th, 2014|Categories: Character Brand, Client, Licensor|Tags: , , , , , , |

Zodiak has a new partnership with Chinese company Ciwen Media Group and has given them exclusive distribution rights to its animated programming for “Totally Spies,” “The Amazing Spiez,” “Rekkit Rabbit,” “Extreme Football,” “The Ranch,” “The Basketeers” and “Little Princess.” Ciwen will sell these programs to cable, TV and satellite broadcasters throughout China. Zodiak utilizes Mediabox-PA (Product Approvals) to streamline their [...]

Peanuts, the Newest brand to join “T-Shirt Booth”

By | 2017-03-28T04:40:03+00:00 March 10th, 2014|Categories: Character Brand, Client, Licensing Agent, Licensor|Tags: , , , , , , , , , , , , |

The Licensing Company brokered a deal between Peanuts and Digital Giving, making them the newest brand to join the “T-Shirt Booth” app. “T-Shirt Booth” offers customized character t-shirts to help raise money for different charities. Read our previous blog about "T-Shirt Booth" to learn more about the app. By creating personalized t-shirts featuring Snoopy, Charlie Brown, or any other favorite [...]

#TBT: Brand Licensing Europe

By | 2017-03-28T04:26:40+00:00 February 27th, 2014|Categories: Character Brand, Client, Company, Licensor|Tags: , , , , , , , , |

Brand Licensing Europe is readying itself for its 16th annual show! BLE 2013 was the most successful show in the event's history as far as attendance goes. Over 70% of the show's floor is already booked for this year, which will be returning to London’s Olympia exhibition hall October 7-9. For more information about Brand Licensing Europe visit Here [...]

Snoopy’s Sister goes to Paris!

By | 2017-03-28T04:09:41+00:00 February 24th, 2014|Categories: Character Brand, Client, Fashion, Licensor|Tags: , , , , , , |

Snoopy’s sister Belle will be featured at Colette, a concept store in Paris, next month. For the month of March, Belle will be highlighted in the store’s iconic waterbar on the menus, walls, placemats, and on the wait staff’s uniforms. The character will also be featured on a product line including bags, iPhone covers, and the new collection Belle Goes [...]

Fashion Friday: King Features Creates Betty Boop Line

By | 2017-03-28T03:57:32+00:00 February 14th, 2014|Categories: Character Brand, Client, Fashion, Licensing Agent|Tags: , , , , , , , , |

Freeze and Signorelli are in collaboration with King Features Syndicate to create a ‘90s-themed apparel line featuring Betty Boop. The line includes skirts, shirts, and sweatshirts that will be available at Forever 21 retail stores in the United States. King Features has also teamed up with Kinetix, a luxury brand, to create a line of Betty Boop t-shirts to be [...]

#TBT: Joester Loria celebrates Very Hungry Caterpillar

By | 2017-03-28T03:53:00+00:00 February 13th, 2014|Categories: Character Brand, Client, Licensing Agent, Licensor|Tags: , , , , , , , |

The Joester Loria Group has planned a whole year of products, promotions, and events to celebrate the classic children's book The Very Hungry Caterpillar’s 45th anniversary this year. The Very Hungry Caterpillar is considered Eric Carle’s most famous book and has remained one of the best-selling and most read children’s book around the world. To celebrate The Very Hungry Caterpillar’s [...]

WWE Licensed Toothbrushes

By | 2017-03-28T03:39:25+00:00 February 10th, 2014|Categories: Character Brand, Licensor|Tags: , , , , , |

MyMediabox partner WWE has signed on with Brush Buddies for a collection of WWE Superstar toothbrushes that will feature John Cena, Daniel Bryan, Dwayne “The Rock” Johnson, and Randy Orton. The toothbrush line includes a sonic-powered toothbrush, a musical toothbrush that plays the WWE anthem, and a kids’ brushing kit.

Fashion Friday: New Playboy Apparel Line

By | 2017-03-28T03:34:46+00:00 February 7th, 2014|Categories: Character Brand, Licensor|Tags: , , , , |

For its 60th anniversary this year, Playboy has collaborated with Special Product Design to produce a range of apparel and accessories using the brand’s logos and icons. Some items included in the range are t-shirts, a cashmere sweater, a gold rabbit head necklace, and tights. The apparel will be available this month in pop-up stores around the world and some [...]