Sanrio Launches New Brand and Lifestyle Apps

Hello Sanrio to bolster Sanrio’s core foundation of social interaction. MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The apps will be available this summer for mobile devices and PC. In a press release […]

DreamWorks Adds Puzzles to DinoTrux Interactive Toys

DreamWorks Animation has partnered with UK based licensing company Clementoni to create DynoTrux-themed interactive puzzles. The first two puzzles from the new range will be 104-piece sets and will launch next month in the UK. “Dinotrux” is DreamWorks Animation’s first original TV series and is based on the children’s book by Chris Gall. The series, featuring friends that come in all shapes and sizes, focuses on powerful messages of diversity and encouraging inclusion. […]

NBCUniversal Agent to Bring Its Brands to India

MyMediabox partner NBCUniversal Brand Development Group has chosen Mumbai-based  licensing agency Black White Orange to extend its brand portfolio for licensing and merchandising to Indian and South Asian markets. Black White Orange will represent NBCU’s portfolio in the region for properties such as Despicable Me, Jurassic World, Fast & Furious, The Secret Life of Pets, Back to the Future, Jaws and more. Product categories they plan to build in India, Sri Lanka, Bangladesh, Nepal and other […]

MyMediabox Chosen by FIBA as Online Solution to Marketing and Product Approval Management Needs

ATLANTA – April 14, 2014 – Switzerland-based FIBA (International Basketball Federation), the world governing body for basketball, has chosen the MyMediabox suite of applications to improve Marketing and Product Approval processes with their Partners and Licensees. After years of communicating marketing and product approvals via email, FIBA realized they needed a solution that would eliminate the volume of these emails as well as a process that allowed them to easily […]

Atari to Develop “Atari Casino”

Video game brand and MyMediabox partner Atari has teamed with FlowPlay to develop “Atari Casino.” “Atari Casino” is a social gaming platform and will extend Atari’s most notable brands into classic casino games. Atari utilizes MyMediabox hosted applications (Mediabox-DAM, and Mediabox-PA) to streamline their licensing processes with licensees globally.

Zodiak Procures New Chinese Partnership

Zodiak has a new partnership with Chinese company Ciwen Media Group and has given them exclusive distribution rights to its animated programming for “Totally Spies,” “The Amazing Spiez,” “Rekkit Rabbit,” “Extreme Football,” “The Ranch,” “The Basketeers” and “Little Princess.” Ciwen will sell these programs to cable, TV and satellite broadcasters throughout China. Zodiak utilizes Mediabox-PA (Product Approvals) to streamline their licensing processes with licensees globally. Interested in learning more about MyMediabox and how […]

ASPCA and Vans Collaborate

The American Society for the Prevention of Cruelty to Animals is in collaboration with Vans to create a new apparel, accessory, and footwear line that is to launch this month. The ASPCA and Vans collection consists of hats, a backpack,a  t-shirt, and footwear with cat and dog prints. We are excited for our partner, ASPCA, to be a part of this unique collaboration.        

Peanuts, the Newest brand to join “T-Shirt Booth”

The Licensing Company brokered a deal between Peanuts and Digital Giving, making them the newest brand to join the “T-Shirt Booth” app. “T-Shirt Booth” offers customized character t-shirts to help raise money for different charities.  Read our previous blog about “T-Shirt Booth” to learn more about the app. By creating personalized t-shirts featuring Snoopy, Charlie Brown, or any other favorite Peanuts character, fans will be helping abandoned animals with a […]

#TBT: Brand Licensing Europe

Brand Licensing Europe is readying itself for its 16th annual show! BLE 2013 was the most successful show in the event’s history as far as attendance goes. Over 70% of the show’s floor is already booked for this year, which will be returning to London’s Olympia exhibition hall October 7-9. For more information about Brand Licensing Europe visit BrandLicensing.eu. Here is a member of the MyMediabox team, Emilee, with a […]

Snoopy’s Sister goes to Paris!

Snoopy’s sister Belle will be featured at Colette, a concept store in Paris, next month. For the month of March, Belle will be highlighted in the store’s iconic waterbar on the menus, walls, placemats, and on the wait staff’s uniforms. The character will also be featured on a product line including bags, iPhone covers, and the new collection Belle Goes POP by designer and founder of The Rodnik Band, Philip […]