Sanrio Launches New Brand and Lifestyle Apps

Hello Sanrio to bolster Sanrio’s core foundation of social interaction. MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The apps will be available this summer for mobile devices and PC. In a press release […]

DreamWorks Adds Puzzles to DinoTrux Interactive Toys

DreamWorks Animation has partnered with UK based licensing company Clementoni to create DynoTrux-themed interactive puzzles. The first two puzzles from the new range will be 104-piece sets and will launch next month in the UK. “Dinotrux” is DreamWorks Animation’s first original TV series and is based on the children’s book by Chris Gall. The series, featuring friends that come in all shapes and sizes, focuses on powerful messages of diversity and encouraging inclusion. […]

St. Patty’s Day Predicted to Boost Retail Sales

St. Patrick’s Day is right around the corner, and retailers in the United States should be feeling pretty lucky. According to the National Retail Federation, the Irish and the Irish-at-heart will spend upwards of 4.4 million dollars celebrating the holiday. The prediction is based on a St. Patrick’s Day Spending Survey conducted by the NRF with Prosper Insights and Analytics. In a press release today the NRF says, “…more than 125 million Americans plan to […]

NBCUniversal Agent to Bring Its Brands to India

MyMediabox partner NBCUniversal Brand Development Group has chosen Mumbai-based  licensing agency Black White Orange to extend its brand portfolio for licensing and merchandising to Indian and South Asian markets. Black White Orange will represent NBCU’s portfolio in the region for properties such as Despicable Me, Jurassic World, Fast & Furious, The Secret Life of Pets, Back to the Future, Jaws and more. Product categories they plan to build in India, Sri Lanka, Bangladesh, Nepal and other […]