Sanrio Launches New Brand and Lifestyle Apps

By | 2017-03-28T06:17:57+00:00 March 17th, 2016|Categories: Character Brand, Client, Industry News, Licensee, Licensor|

Hello Sanrio to bolster Sanrio’s core foundation of social interaction. MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The [...]

DreamWorks Adds Puzzles to DinoTrux Interactive Toys

By | 2017-03-28T06:13:14+00:00 March 14th, 2016|Categories: Character Brand, Client, Industry News, Licensee, Licensor|

DreamWorks Animation has partnered with UK based licensing company Clementoni to create DynoTrux-themed interactive puzzles. The first two puzzles from the new range will be 104-piece sets and will launch next month in the UK. “Dinotrux” is DreamWorks Animation’s first original TV series and is based on the children’s book by Chris Gall. The series, featuring friends that come in [...]

St. Patty’s Day Predicted to Boost Retail Sales

By | 2017-03-28T06:10:11+00:00 March 10th, 2016|Categories: Industry News|

St. Patrick's Day is right around the corner, and retailers in the United States should be feeling pretty lucky. According to the National Retail Federation, the Irish and the Irish-at-heart will spend upwards of 4.4 million dollars celebrating the holiday. The prediction is based on a St. Patrick’s Day Spending Survey conducted by the NRF with Prosper Insights and Analytics. [...]

NBCUniversal Agent to Bring Its Brands to India

By | 2017-03-28T06:07:17+00:00 February 19th, 2016|Categories: Client, Industry News, Licensing Agent, Licensor|

MyMediabox partner NBCUniversal Brand Development Group has chosen Mumbai-based licensing agency Black White Orange to extend its brand portfolio for licensing and merchandising to Indian and South Asian markets. Black White Orange will represent NBCU’s portfolio in the region for properties such as Despicable Me, Jurassic World, Fast & Furious, The Secret Life of Pets, Back to the Future, Jaws [...]