Sanrio Launches New Brand and Lifestyle Apps

Hello Sanrio to bolster Sanrio’s core foundation of social interaction. MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The apps will be available this summer for mobile devices and PC. In a press release […]

DreamWorks Adds Puzzles to DinoTrux Interactive Toys

DreamWorks Animation has partnered with UK based licensing company Clementoni to create DynoTrux-themed interactive puzzles. The first two puzzles from the new range will be 104-piece sets and will launch next month in the UK. “Dinotrux” is DreamWorks Animation’s first original TV series and is based on the children’s book by Chris Gall. The series, featuring friends that come in all shapes and sizes, focuses on powerful messages of diversity and encouraging inclusion. […]

Licensing is Profitable!

This comic by Bill Watterson says it all… almost! Licensing is profitable for both licensees and licensors. Not only does licensing generate revenue for both parties, but it is also a great marketing tool, allows for brand extension, and creates opportunities to branch out to new regions.

The Benefits of Licensing

The Benefits of Licensing

There are many benefits of licensing when each participant in the process fulfills their responsibilities. Click here for the full article on the LIMA website.

Giochi Preziosi: Disney’s ‘Licensee of the Year for Toys’

Giochi Preziosi: Disney’s ‘Licensee of the Year for Toys’

Disney has titled the Giochi Preziosi Group as their Licensee of the Year for Toys and Stationery. They were presented with the award during the Nuremberg Toy Fair in January. We would like to congratulate our partner, Giochi Preziosi, for receiving this honor! Click here for the full article.

#TBT: Original Peanuts Art Prints

Art You Grew Up With, a fine arts publishing company, has teamed up with Selfridges and will be creating personalized art prints of the classic moments from the original Peanuts archive. There will be over 60 years of iconic images to choose from!