Sanrio Launches New Brand and Lifestyle Apps

By | 2017-03-28T06:17:57+00:00 March 17th, 2016|Categories: Character Brand, Client, Industry News, Licensee, Licensor|

Hello Sanrio to bolster Sanrio’s core foundation of social interaction. MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The [...]

DreamWorks Adds Puzzles to DinoTrux Interactive Toys

By | 2017-03-28T06:13:14+00:00 March 14th, 2016|Categories: Character Brand, Client, Industry News, Licensee, Licensor|

DreamWorks Animation has partnered with UK based licensing company Clementoni to create DynoTrux-themed interactive puzzles. The first two puzzles from the new range will be 104-piece sets and will launch next month in the UK. “Dinotrux” is DreamWorks Animation’s first original TV series and is based on the children’s book by Chris Gall. The series, featuring friends that come in [...]

Licensing is Profitable!

By | 2017-03-28T05:10:07+00:00 March 31st, 2014|Categories: Company, Licensee, Licensor|Tags: , , , , , , |

This comic by Bill Watterson says it all... almost! Licensing is profitable for both licensees and licensors. Not only does licensing generate revenue for both parties, but it is also a great marketing tool, allows for brand extension, and creates opportunities to branch out to new regions.

Giochi Preziosi: Disney’s ‘Licensee of the Year for Toys’

By | 2017-03-28T03:19:12+00:00 February 3rd, 2014|Categories: Client, Licensee|Tags: , , , , , , , |

Disney has titled the Giochi Preziosi Group as their Licensee of the Year for Toys and Stationery. They were presented with the award during the Nuremberg Toy Fair in January. We would like to congratulate our partner, Giochi Preziosi, for receiving this honor! Click here for the full article.

#TBT: Original Peanuts Art Prints

By | 2017-03-27T18:54:50+00:00 January 23rd, 2014|Categories: Character Brand, Client, Licensee, Licensor|Tags: , , , , |

Art You Grew Up With, a fine arts publishing company, has teamed up with Selfridges and will be creating personalized art prints of the classic moments from the original Peanuts archive. There will be over 60 years of iconic images to choose from!