{"id":13628,"date":"2018-02-20T14:35:04","date_gmt":"2018-02-20T14:35:04","guid":{"rendered":"https:\/\/mymediaboxstag.wpengine.com\/?p=13628"},"modified":"2026-02-10T15:02:09","modified_gmt":"2026-02-10T15:02:09","slug":"protect-digital-assets","status":"publish","type":"post","link":"https:\/\/www.mymediabox.com\/es\/2018\/02\/20\/protect-digital-assets\/","title":{"rendered":"Digital Asset Protection: Protect Your IP and Prevent Leaks"},"content":{"rendered":"

\"Hands<\/p>\n

Why You Must Protect Your Digital Assets<\/h2>\n

Your brand\u2019s value lives in the details, the right logo, the right artwork, the right message, presented the right way. When those assets are easy to copy, share, or misuse, the stakes rise quickly. Protecting digital assets is how you maintain consistency and trust.<\/span><\/p>\n

What Are Digital Assets?<\/h2>\n

El <\/span>Grupo de Historia Real<\/span><\/a>, a company <\/span>that<\/span> publishes vendor evaluations, identifies digital assets as \u201c<\/span>something represented in a digital form that has an intrinsic or acquired value.<\/span><\/i>\u201d\u00a0<\/span><\/p>\n

D<\/span>igital assets refer to any file type<\/span>,<\/span> such as photos, videos, <\/span>y <\/span>audio files<\/span>.<\/span> P<\/span>rotecting<\/span><\/a> these <\/span>business assets <\/span>becomes <\/span>even <\/span>more important when a company begins to license <\/span>its<\/span> Intellectual Property (IP).\u00a0<\/span><\/p>\n

A<\/span>s a company\u2019s licensing business grows, the value of <\/span>its<\/span> digital assets can increase. The more sought<\/span>–<\/span>after your IP becomes, the greater your <\/span>risk of external threats, and the more you <\/span>need to protect it. Your digital assets represent your brand and the statement your company makes. This<\/span>,<\/span> in turn<\/span>,<\/span> could add (or detract) value from your business.<\/span><\/p>\n

Why Protect Your Digital Assets?<\/h2>\n

Given that the wor<\/span>d a<\/span>sse<\/span>t i<\/span>s associated, by the definition above, with the words \u2018intrinsic\u2019 and \u2018acquired value\u2019, the question becomes, why wouldn\u2019t you want to protect your digital assets?\u00a0<\/span><\/p>\n

Y<\/span>our valuable, unprotected assets could be used without your knowledge or permission, and all the profits will go into someone else\u2019s pocket.<\/span><\/p>\n

Spoiler alert<\/b>:<\/span> No artist wants to see <\/span>their<\/span> new book characters suddenly appear on the internet, any more than a large studio wants to see their new characters leaked before the box office release of a much-anticipated motion picture event.\u00a0<\/span><\/p>\n

I<\/span>magine if we all saw the branding of a new movie before the trailers were released? Media leaks spoil well-crafted anticipation and lessen the impac<\/span>t o<\/span>nce the movie is officially released. The ripple effect undermines the value of all products that are developed with approved brandin<\/span>g b<\/span>y authorized licensees.\u00a0<\/span><\/p>\n

H<\/span>aving a system in place <\/span>for protecting digital assets from online threats i<\/span>s essential when exploring licensing opportunities.<\/span><\/p>\n

What Can a Digital Asset Management (DAM) System Do for You?<\/h2>\n

Mediabox-DAM<\/span><\/a> i<\/span>s permission-based software. This <\/span>allows you to:<\/span><\/p>\n