Licensing is Profitable!

This comic by Bill Watterson says it all… almost! Licensing is profitable for both licensees and licensors. Not only does licensing generate revenue for both parties, but it is also a great marketing tool, allows for brand extension, and creates opportunities to branch out to new regions.

The Benefits of Licensing

The Benefits of Licensing

There are many benefits of licensing when each participant in the process fulfills their responsibilities. Click here for the full article on the LIMA website.