MyMediabox was founded by CEO Eric Rennagel in the early 2000s. But the story of how MyMediabox came into existance begins much farther back, before the company’s start.
This story begins in the early 1990s in Los Angeles, California, where Eric began his career working in Animation, Licensing and Television Distribution at companies such as Marvel Productions (Spiderman), and Tsuburaya Productions (Ultraman). Though the Internet was in its infancy and technologies were limited compared to today, Eric has always been a visionary, and he immediately identified a need for online product approvals and digital asset management as a way to help licensors and licensees be more productive. He knew first-hand how challenging it was to travel for foreign business and trade shows, while still keeping pace with approving product designs and delivering the latest updated style guide artwork to licensees, all while facing pressures to maintain high quality and hit ever-shrinking production deadlines and marketing windows. An idea began to take form.
Like many start-ups, MyMediabox was inspired by a simple thought: “There has to be a better way.” Eric’s experiences in a licensor’s capacity, and having “walked in those shoes” before getting into the software side of the business, made all the difference in genuinely understanding the problems faced by licensors, agents and licensees.