Sanrio, hello kitty, bran licensing, mymediabox, product approvals

Hello Sanrio to bolster Sanrio’s core foundation of social interaction.

MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The apps will be available this summer for mobile devices and PC.

In a press release today, Sanrio’s senior vice president of brand management and marketing, Jill Koch said, “This marks the first time Sanrio will launch a new brand with digital content and merge the worlds of our characters so they can interact with one another. Our goal is to provide a platform for fans to connect and engage with each other and Sanrio’s expansive family of characters.”

Sanrio uses Mediabox-DAM to manage their extensive library of digital assets and style guides, and Mediabox-PA to manage product approval workflow. For more information, visit