Sanrio Launches New Brand and Lifestyle Apps

Hello Sanrio to bolster Sanrio’s core foundation of social interaction. MyMediabox partner Sanrio announces its new brand called Hello Sanrio, to be featured in an upcoming suite of lifestyle apps. The company chose Hyper Hippo Games, an independent games studio, to develop the apps portraying Hello Kitty and other characters from Sanrio’s portfolio including Keroppi, Chococat, Pompompurin and more. The apps will be available this summer for mobile devices and PC. In a press release […]

DreamWorks Adds Puzzles to DinoTrux Interactive Toys

DreamWorks Animation has partnered with UK based licensing company Clementoni to create DynoTrux-themed interactive puzzles. The first two puzzles from the new range will be 104-piece sets and will launch next month in the UK. “Dinotrux” is DreamWorks Animation’s first original TV series and is based on the children’s book by Chris Gall. The series, featuring friends that come in all shapes and sizes, focuses on powerful messages of diversity and encouraging inclusion. […]

St. Patty’s Day Predicted to Boost Retail Sales

St. Patrick’s Day is right around the corner, and retailers in the United States should be feeling pretty lucky. According to the National Retail Federation, the Irish and the Irish-at-heart will spend upwards of 4.4 million dollars celebrating the holiday. The prediction is based on a St. Patrick’s Day Spending Survey conducted by the NRF with Prosper Insights and Analytics. In a press release today the NRF says, “…more than 125 million Americans plan to […]

NBCUniversal Agent to Bring Its Brands to India

MyMediabox partner NBCUniversal Brand Development Group has chosen Mumbai-based  licensing agency Black White Orange to extend its brand portfolio for licensing and merchandising to Indian and South Asian markets. Black White Orange will represent NBCU’s portfolio in the region for properties such as Despicable Me, Jurassic World, Fast & Furious, The Secret Life of Pets, Back to the Future, Jaws and more. Product categories they plan to build in India, Sri Lanka, Bangladesh, Nepal and other […]

MyMediabox Applications: Hosted or Installed?

That is a question that many prospective customers ask, so we decided to provide a short summary of what you will need to run MyMediabox applications. MyMediabox applications are 100 percent hosted online and are available anywhere you have a computer.  With 99.95 percent guaranteed up time, MyMediabox applications and your assets are available 24/7/365 to you and your customers worldwide- whenever you need them. What you need to run MyMediabox applications: […]

Hello Kitty Con 2014

MyMediabox partner Sanrio is getting ready for the first official Hello Kitty fan convention in the world.   Kitty Con will take place October 30th to November 2nd at The Geffen Contemporary at The Museum of Contemporary Art in Los Angeles, California.  The convention is a celebration of Hello Kitty’s 40th anniversary and fans from around the world will be able to come together and celebrate all things Hello Kitty. Hello […]

Jockey International Creates Baby Jockey Collection

Jockey International and Gerber Childrenswear have teamed up to create a new baby apparel line for boys and girls 0-24 months. The Baby Jockey girls’ collection was released earlier this year on Jockey.com in June and the Baby Jockey’s boys’ collection will launch in late September. It will include body suits, sleep n’ play outfits, accessories and pant sets. In addition to Jockey.com, the collection can be purchased at retailers […]

MyMediabox to Attend Largest BLE Event in History

Brand Licensing Europe is less than two months away and will take place Oct. 7-9 at London’s Olympia exhibition hall.  This year is a recording breaking event including 235 exhibitors set to appear, 55 of which are new.  These new exhibitors span categories including sports, entertainment, heritage and fashion. Representatives from MyMediabox will be performing demonstrations in booth #B110 as well as visiting licensor stands from Tuesday, October 7th through Thursday, […]

MyMediabox™ Chosen by Friendly Family Productions, LLC as Best-in-Class Software Tool for Little House on the Prairie®

Los Angeles-based Friendly Family Productions, LLC has chosen the MyMediabox suite of applications to improve digital asset management and product approval processes with their Partners and Licensees. “Our company recently created a classic licensing program for Little House on the Prairie® and appointed agents in the U.S. and in a number of major international markets.  We decided to contract with MyMediabox at the outset in order to establish a strong operational foundation and […]

Striker to Build Global Licensing Program for ‘Orphan Black’

This fall specialty retail channels will launch products from the hit TV series “Orphan Black”.  MyMediabox Client Striker Entertainment and Temple Street Productions are working to develop the global licensing program and will include items such as t-shirts, sweatshirts, and tank tops.  Additional categories, that have not yet been announced, will include calendars, novels, drink ware, and more. Striker’s other global hits include The Hunger Games and the Twilight saga.  […]