Prior to 2019, The Thread Shop conducted product approvals through email, and style guide assets were delivered via WeTransfer. Natalie Becerra, the Licensing Coordinator for Sony Music/The Thread Shop, recalls, “Having to cherry-pick assets and send via WeTransfer was definitely the biggest pain point and very time-consuming.”
The Thread Shop faced numerous frustrations when conducting their licensing business via email, beginning with the inherent file size limitations. They relied on WeTransfer, and although that is a convenient service, it was difficult to track what assets were sent to which licensee, especially with multiple versions and file formats in the mix. Not only was it time-consuming to cherry pick assets for each licensee, but it created a secondary problem. The Thread Shop was missing out on a way to track and analyze organic trends, for example most viewed or downloaded assets, that could be captured if licensees were invited to choose the assets for themselves from a wider selection of options.
Reviewing and approving merchandise via email further encumbered The Thread Shop team. With long threads of back and forth emails, it was difficult to keep track of feedback from their own reviewers and from the artist managers. Consolidating the right stakeholder feedback to send to the licensees was tedious and required constant vigilance. If something slipped through the cracks, it led to costly delays.
Despite these pain points, The Thread Shop managed all right coming into 2019. But a turning point came when they signed all those additional artists to their roster. Each new deal came with huge art libraries and consistent licensing requests, and The Thread Shop knew they’d finally outgrown their current processes. There was just no way to keep up.
The Thread Shop needed an efficient solution that provided a unique artist-friendly experience with open collaboration, that was easy to use and fast to implement.
They turned to MyMediabox.