This comic by Bill Watterson says it all... almost! Licensing is profitable for both licensees and licensors. Not only does licensing generate revenue for both parties, but it is also a great marketing tool, allows for brand extension, and creates opportunities to branch out to new regions.
Jelly Belly has teamed up with Poeticgem to develop a new range of branded apparel, including fashion clothing and loungewear. Poeticgem will incorporate Jelly Belly’s signature flavors such as Tutti-Frutti, Chocolate Pudding and Sizzling Cinnamon, as well as some of the jelly beans iconic fans into the new line of apparel. The Licensing Company, Jelly Belly’s licensing agency, utilizes MyMediabox [...]
Within Mediabox-PA (Product Approvals) the "Messaging" tool provides a centralized location for all dialogue concerning the approvals process. Conversations can be made at the project and submission level and allow licensees and licensors to interact and make additional comments between stages. For the licensee, “Messages” provides a means to ask the licensor more detailed questions about a change request. For [...]