ATLANTA – April 14, 2014 – Switzerland-based FIBA (International Basketball Federation), the world governing body for basketball, has chosen the MyMediabox suite of applications to improve Marketing and Product Approval processes with their Partners and Licensees.
After years of communicating marketing and product approvals via email, FIBA realized they needed a solution that would eliminate the volume of these emails as well as a process that allowed them to easily manage their approvals. “We welcome FIBA to the MyMediabox family. We are confident that they will immediately see the benefits of using online systems like Mediabox-PA,” says Eric Rennagel, CEO MyMediabox.
By utilizing their privately labeled MyMediabox-PA site, FIBA is now able to streamline approval processes and improve internal and external communication on a private cloud-based platform.
FIBA, the world governing body for basketball, is an independent association formed by 213 National federations of basketball throughout the world. The International Olympic Committee (IOC) recognizes FIBA as the sole competent authority in basketball. FIBA is a non-profit making organization and, in principle, does not pursue any objective of economic character for its own gains. The headquarters of FIBA are established in Mies, Switzerland.
Founded in 2001, MyMediabox enables Consumer Product Licensors and Agents to form efficient and effective business relationships. Through its suite of online solutions, MyMediabox maintains a high standard of creative and product development support for valuable brands and properties. MyMediabox’s applications include Mediabox-DAM (Digital Asset Management), or style guide asset delivery, and Mediabox-PA (Product Approval), a real-time product approval workflow application that links directly to Mediabox-DM (Deal Memo), to control the types of projects licensees can start based on their contractual terms.